In the final paper, the task of strategic action in company management is researched. To begin with, concepts such as the role of strategy, strategic management, strategic analysis and the company's environment were presented, then individual strategies were applied on the example of ALFA SOLIN d.o.o. company. A company's strategy should be based on defining the needs of clients in order to satisfy them as well as possible, investing in the development of innovations and continuous monitoring of changes in the market. The term strategic management means the process by which a company analyzes the environment, defines organizational activities and strategies, then applies, regulates and evaluates them. While solving a problem in business managers must create a vision of the company in the future and when they are making a decisions should perceive and take into account the long-term performance of the company. Strategic analysis is an analytical design process in which data are collected and analyzed on the internal and external business environment. The purpose of the analysis is to assess the competitive position of the company, apropos to see where it is currently located in the market and why. In order for a company to achieve a sustainable competitive advantage, it needs to allocate its own resources efficiently by which distinguishes it from the competition. The term analysis also includes scanning the environment, both external and internal, which will determine the future of the company. At the end a SWOT analysis of the company was conducted, which summarizes the most important external and internal factors. Despite the economic and "corona" crisis that slowed down the economic growth of the country, after a conducted strategic analysis, it can be concluded that the company ALFA SOLIN d.o.o. is doing great business and is in a very successful position on the market.