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master's thesis
PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM
Diplomski rad
2021. urn:nbn:hr:124:957857
Budrović, Alen
University of Split
Faculty of economics Split

Cite this document

Budrović, A. (2021). PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:957857

Budrović, Alen. "PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:957857

Budrović, Alen. "PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:957857

Budrović, A. (2021). 'PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:957857

Budrović A. PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:957857

A. Budrović, "PRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:957857

Metadata
TitlePRILAGODBA ORGANIZACIJE MANIFESTACIJA NA KRIZU UZROKOVANU KORONA VIRUSOM : Diplomski rad
AuthorAlen Budrović
MentorSmiljana Pivčević (mentor)
MBZ: 274350
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Godina 2020., specifična kriza koja je nastala u tom razdoblju, te snažan utjecaj krize na industriju manifestacija su glavne motivacijske točke koje su potakle na izradu ovoga rada. Uvodni dio rada služi kao podloga za sagledavanje glavne problematike i predmeta istraživanja, dok teorijski dio kronološki opisuje sve bitne elemente tematike, počevši od upoznavanja sa industrijom manifestacija, pa sve do opisa alternativnih rješenja za borbu protiv krize. Sukladno okolnostima, te nametnutim... More strogim epidemiološkim mjerama, stavlja se fokus na prilagodbi i novim načinima održavanja manifestacija. Pitanje opstanka industrije manifestacija u korona krizi se javlja u globalnim razmjerima, stoga se ovaj rad fokusira detaljnije na organizatore manifestacija u Hrvatskoj kako bi se saznao trend budućeg razvoja. Anketnim istraživanjem, obradom, te analizom dobivenih odgovora, zaključuje se kako je kriza navela hrvatske organizatore na nužne promjene. Postojeća tehnologija je stvorila virtualni svijet kojem se okreće industrija manifestacija, što je vidljivo iz istraživanja sekundarnih podataka, ali i putem anketnog istraživanja na uzorku hrvatskih organizatora. Novi načini održavanja manifestacija označavaju potrebu za sagledavanjem prednosti i nedostataka. Rezultati ankete ukazuju na podudaranost između stavova hrvatskih organizatora, te organizatora manifestacija iz cijeloga svijeta. Nekoliko je ključnih zaključaka rada. Kao prvo, virtualni svijet ne može preko noći nadmašiti iskustvo održavanja manifestacije uživo. Isto tako, stav organizatora ukazuje kako su određene prednosti virtualnog svijeta nezanemarive, ponajprije kad se radi o uklanjanju bilokakvih graničnih ili fizičkih barijera za prisustvovanje događaju. Sukladno navedenom, krajnji cilj rada je sagledati izgled budućnosti manifestacija u Hrvatskoj. Sinergijom prednosti i nedostataka tradicionalnog odvijanja manifestacija, te virtualnog, dolazi se do hibridnog modela kao modela budućnosti za manifestacije na hrvatskoj i globalnoj razini. Specifičnije gledano, 62% ispitanika je reklo DA hibridnom modelu, stoga se može zaključiti kako je korona kriza navela industriju manifestacija u Hrvatskoj na promjene koje su tu da ostanu. Less
Abstract (english)
The year 2020, the specific crisis that arose in that period, and the strong impact of the crisis on the event industry are the main driving points that prompted the start of this study. The introductory part of the paper serves as a basis for understanding the main issues and subjects of research, while the theoretical part chronologically describes all important elements of the topic, starting of with introduction of the event industry, finishing with alternative solutions to combat the... More crisis. In accordance with the circumstances, and the imposed strict epidemiological measures, the focus is on adaptation and new ways of holding events. The question of event industry survival in the corona crisis arises on a global scale, so this paper focuses in more detail on the event organizers in Croatia in order to find out the trend of future development. Survey research, processing, and analysis of the obtained answers, concludes that the crisis has led the Croatian organizers to the necessary changes. Existing technology has created a virtual world to which the event industry is turning to, which is evident from the research of secondary data, but also through survey research on a sample of Croatian organizers. New ways of holding events indicate the need to see the advantages and disadvantages. The results of the survey indicate a match between the views of Croatian organizers and event organizers from around the world. There are a few key conclusions of the study. Firstly, the virtual world cannot surpass the experience of holding a live event overnight. Likewise, opinion of the organizers indicates that certain advantages of the virtual world are not negligible, especially when it comes to removing any border or physical barriers to be a part of an event. Accordingly, the ultimate goal of the paper is to look at the future of events in Croatia. The synergy of advantages and disadvantages of traditional events, and virtual, leads to a hybrid model as a model of the future for events in Croatia and entire world. More specifically, 62% of respondents said YES to the hybrid model, so it can be concluded that the corona crisis has led the event industry in Croatia to make changes that are here to stay. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:957857
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-18 11:01:54
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