prikaz prve stranice dokumenta ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT
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master's thesis
ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT
Završni rad
2021. urn:nbn:hr:124:936824
Prlić, Nikolina
University of Split
Faculty of economics Split

Cite this document

Prlić, N. (2021). ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:936824

Prlić, Nikolina. "ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:936824

Prlić, Nikolina. "ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:936824

Prlić, N. (2021). 'ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:936824

Prlić N. ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:936824

N. Prlić, "ANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:936824

Metadata
TitleANALIZA POSLOVNOG OKRUŽENJA U PODUZEĆU HRVATSKA ELEKTRO PRIVREDA D.D., ZAGREB, POSLOVNA JEDINICA ELEKTRODALMACIJA, SPLIT : Završni rad
AuthorNikolina Prlić
MentorŽeljko Mateljak (mentor)
MBZ: 295421
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svaka organizacija djeluje u određenoj okolini. Te okoline, bile vanjske ili unutarnje značajno utječu na poslovanje. Zato je važno da menadžeri dobro analiziraju vanjsku i unutarnju okolinu poduzeća. Analiziranjem okoline sprječavaju se negativni učinci na poslovanje organizacije. Na primjeru poduzeća HEP d.d., poslovnu jedinicu Elektrodalmaciju Split analizirat ćemo putem PEST analize, te prikazati koliko i kako vanjsko okruženje ima utjecaj na poslovanje. Unutarnje okruženje prikazat će se putem fizičkih, ljudskih i informacijskih resursa. Povezivanje eksterne (vanjske) i interne (unutarnje) okoline prikazano je pomoću SWOT analize, koja nam prikazuje unutarnje snage i slabosti te vanjske prilike i prijetnje. Poduzeće ima dobro poslovanje, a glavni razlog je tradicija i dugogodišnje povjerenje.
Abstract (english)
In the 21st century, in which new companies of various industries are opening day by day, planning is a key process for their survival. Researching the business environment brings managers an advantage, and gives them the ability to anticipate potential problems. A good strategy is a company's response to an unpredictable environment, and an important step in formulating a quality strategy is its analysis, which is divided into three categories. The main subject of this paper is the analysis of the business environment in the company Hrvatska Elektro Privreda d.d., Zagreb, business unit Elektrodalmacija, Split. Three categories of analysis are processed on the example of a company. External environment using the PEST table, which shows that the environmental analysis is favorable for the company. The internal environment is presented through physical, human, informational and financial resources. Finally, a SWOT analysis of the company is presented, in which the analysis of internal and external factors is combined in one place.We can conclude that the company achieves good financial results, and that its main advantage or strength in the market is a monopoly position. However, the entry of a new substitute competitor into the market could change the current business. Greater attention should be paid to global trends and more environmentally friendly business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:936824
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Financial and tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-10-26 11:45:45