This final paper is based on research into impulsive online shopping. Consumer behavior factors will be explored when making purchasing decisions, the impacts of online shopping, and the marketing techniques that emerge. Impulsiveness in online shopping behavior is still an under-researched area and is of interest to today’s researchers. Retailers have recognized the importance of impulsive shopping in traditional offline stores, but now with the advent and development of the Internet, more and more of them are promoting impulsive shopping in e-retail and exposing online consumers to all sorts of temptations. Today, the internet is becoming an important shopping channel and more and more marketing strategies are being explored that will encourage and increase impulsive online shopping. Impulsive buying behavior presents consumer behavior that is unplanned, spontaneous, and driven by a desire to buy and own a product. Consumers buy for a variety of reasons, whether it’s to alleviate a depressed mood, laziness, or simply for fun. The concept of impulsive online shopping and which factors influence such an act will be better explained in further work. As part of the work, an empirical research will be conducted, which will be conducted by completing an anonymous survey based on a random sample. The obtained data will be shown in pictures and graphs.