Cultural and historical heritage refers to monuments, groups of buildings and sites with historical and sceintific value. It also refers to creations created by groups and individuals based on tradition. Primarily language, dialect, speech and toponymy, folkore creativity and other traditional folk values. The protection of cultural and historical heritage is one of the factors for defining and recognizing cultural identity. It is divided into a material and intangible heritage. Quality interpretaion and presentation of cultural and historical heritage increase the value of the same in the eyes of visitors. Historical town is defined as a homogeneous construction and social entity created during historical periods. The problems facing them are a great turistifiaction and adaption to the tourist offer, which results with deterioration of the lives of the local population and the creation of noise and communal and traffic pollution or burdens. To prevent this, it is necessary to develop strategic plan aimed at sustainable use. One of the way is a tourist valorisation that converts neglected facilities into tourist function. Its influence can be expressed in all social fields. This paper higlihts the need of protection and evaluation of cultural and historical heritage, with an emphasis on the town of Šibenik. It defines the material and intangible cultural and historical heritage of the town and the method of its turistic valorisation. The method of fundraising from EU development funds has ben analysed. It is extremly important to include the local community in the process of revitalization and valorisation, which is very pronounced in Šibenik. The public institution „ Tvrđava kulture Šibenik“ has been established in order to organize tourist offer and content at he valued fortification facilities. It also revitalizes other cultural and historical heritage in the wider area of the city. Only through a sustainable and responsive approach to the valorisation of cultural and hisotrical heritage economic and social effects can be achieved.