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master's thesis
UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH
Diplomski rad
2021. urn:nbn:hr:124:199553
Kasumović, Anamaria
University of Split
Faculty of economics Split

Cite this document

Kasumović, A. (2021). UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:199553

Kasumović, Anamaria. "UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:199553

Kasumović, Anamaria. "UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:199553

Kasumović, A. (2021). 'UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:199553

Kasumović A. UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:199553

A. Kasumović, "UTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:199553

Metadata
TitleUTJECAJ INFLUENCERA NA PROCES UKLJUČIVANJA U FITNESS AKTIVNOSTI U RH : Diplomski rad
AuthorAnamaria Kasumović
MentorBiljana Crnjak-Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prilagodba fitness industrije društvenim mrežama rezultirala je stvaranjem online fitness trenera koji se danas nazivaju fitness influenceri. Predmet ovog rada je utvrđivanje utjecaja fitness influencera na pojedine životne navike osoba koje ih prate na društvenim mrežama u RH. Istraživanje je provedeno putem anketnog upitnika na uzorku od 129 ispitanika. Rezultati istraživanja pokazuju kako fitness influenceri utječu na uključivanje pratitelja u sportske aktivnosti kao i na konzumiranje zdrave prehrane. Također, pratitelji su skloni kupovati sportske proizvode i usluge koje promoviraju influenceri, s time da makro influenceri nemaju na njih veći utjecaj od mikro influencera.
Abstract (english)
Fitness industry adjustement to social media has resulted in the creation of online fitness trainers who are called fitness influencers. The subject of this paper is to determine how fitness influencers affect certain life habits of people who follow them on social media in the Republic of Croatia. The research was conducted by the use of survey questionnaire. Sample consisted of 129 respondents. The results of the research show that fitness influencers do affect the involvement of followers in sports activities as well as the consumption of a healthy food. Also, followers tend to buy sports products and services promoted by influencers, with macro influencers not having a greater impact than micro influencers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:199553
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-03 10:58:49