Day by day, the term ethics and morals is being used more and more, especially when it comes to business success. The main task of the company is not only to achieve customer satisfaction, but also its maintenance. Every company should base its market operations on strong ethical principles and business principles, as well as ethical attitudes and beliefs. The integration of business ethics within a business brings with it many benefits. In addition to creating an efficient and pleasant working atmosphere, achieving a competitive advantage, gaining the favor of consumers, as the main trump card of the application of CSR within the business, we can mention the production of high quality and environmentally friendly products. L`oréal is cited as a good example of a company that implements CSR in its business. What makes L`oréal a good example is the continuous efforts by which the company wants to root sustainable development into the life habits, not only of its employees, but also of consumers. The company uses its code of ethics as a basis for the realization of sustainable and environmentally friendly business. By defining sustainable goals by 2030, the company seeks to make much more significant contributions in the environmental and social environment. Through its many years of commitment, defining a detailed code of ethics, adhering to it and implementing many sustainable development programs, it has won the title of one of the most ethical companies in the world and has achieved a reputation worthy of admiration.