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undergraduate thesis
UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST
Završni rad
2021. urn:nbn:hr:124:189717
Jurić, Ivan
University of Split
Faculty of economics Split

Cite this document

Jurić, I. (2021). UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:189717

Jurić, Ivan. "UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:189717

Jurić, Ivan. "UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:189717

Jurić, I. (2021). 'UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:189717

Jurić I. UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:189717

I. Jurić, "UTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:189717

Metadata
TitleUTJECAJ INFLUENCERA NA EKOLOŠKU OSVIJEŠTENOST : Završni rad
AuthorIvan Jurić
MentorBiljana Crnjak-Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se postavlja teoretski okvir u kojem se objašnjava fenomen društvenih mreža, analizira pojam influencera i influencer marketinga, novog područja marketinga nastalog pod djelovanjem pripadnika Generacije Z, prve digitalne generacije odrasle uz internet i tehnologiju te se istražuje uključenost influencer marketinga u društveno odgovorno poslovanje tvrtki, koje naglasak svog poslovanja stavljaju na održivi razvoj i zeleni marketing. Zatim je u praktičnom dijelu rada provedeno istraživanje na terenu, na prigodnom uzorku od 167 mladih osoba, pretežno studentske populacije, a na temu utjecaja influencera na ekološku osviještenost. Temeljem odgovora ispitanika na 22 postavljena pitanja, izvedeni su zaključci i doneseno je mišljenje o utjecaju influencera na mlade putem društvenih mreža po pitanju ekološke osviještenosti.
Abstract (english)
The paper sets out a theoretical framework in which the phenomenon of social networks is clarified, the concept of influencer and influencer marketing is explained which represent new areas of marketing created under the influence of Generation Z, the first digital generation that grew up with the Internet and technology and explores the involvement of influencer marketing in corporate social responsibility, which place the emphasis of their business on sustainable development and green marketing. Then, in the practical part of the paper, a field research was conducted, based on convenience sample consisting of 167 young people, mostly students, exploring the impact of influencers on environmental awareness. Based on the respondents' answers to 22 questions, conclusions were drawn and an opinion was made regarding the impact of influencers on young people through social networks on the issue of environmental awareness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:189717
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-12-02 09:13:45