prikaz prve stranice dokumenta PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA
Access restricted to students and staff of home institution
undergraduate thesis
PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA
Završni rad
2021. urn:nbn:hr:124:189875
Knezović, Kristina
University of Split
Faculty of economics Split

Cite this document

Knezović, K. (2021). PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:189875

Knezović, Kristina. "PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:189875

Knezović, Kristina. "PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:189875

Knezović, K. (2021). 'PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:189875

Knezović K. PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:189875

K. Knezović, "PROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:189875

Metadata
TitlePROCES ODLUČIVANJA O KUPNJI NA TRŽIŠTU AUTOMOBILA : Završni rad
AuthorKristina Knezović
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Za lakše razumijevanje problematike rada prvo se teorijski definiralo čimbenike koji utječu na ponašanje potrošača. Proces donošenja odluke o kupnji ubraja se u najznačajnije procese u marketingu. Sastoji se od 5 faza koje svaki potrošač mora proći. Svih 5 faza se teorijski definira te se tako postavio okvir za provođenje ispitivanja. Praktični dio rada se sastojao od online ankete, koja sadržava 18 pitanja. Ispitivanje je provedeno na 80 ispitanika. Na temelju rezultata provedenog istraživanja donijeli su se zaključci o čimbenicima koji utječu na potrošače kod odabira automobila. Doneseni su i zaključci o svakoj fazi modela odlučivanja na primjeru kupnje automobila.
Abstract (english)
To achieve better understanding of the main problem first we started by defining factors that affect consumer behavior. The decision-making process is consider to be one of the most important processes in marketing. The process consist of 5 phases that every customer goes through. The conducted research consisted of 18 questions. Research was conducted on 80 subjects. The conducted research was foundation for conclusions about decision-making process when buying a car. Based on the results of the research, conclusions were made about the factors that affect consumers behavior when choosing a car. Conclusions with regards on the phase of the decision-making model based on the case of buying a car were also given.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:189875
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-12-03 07:38:54