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undergraduate thesis
MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.
2022. urn:nbn:hr:124:143036
Burazer, Bruna
University of Split
Faculty of economics Split

Cite this document

Burazer, B. (2022). MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O. (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:143036

Burazer, Bruna. "MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:143036

Burazer, Bruna. "MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:143036

Burazer, B. (2022). 'MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:143036

Burazer B. MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O. [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:143036

B. Burazer, "MARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:143036

Metadata
TitleMARKETINŠKA KOMUNIKACIJA: POSLOVNI SLUČAJ DM-DROGERIE MARKT D.O.O.
AuthorBruna Burazer
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Korištenjem raznih oblika marketinške komunikacije poduzeća ostvaruju svoj osnovni cilj poslovanja – zadovoljenje potreba tržišta. Cilj svake marketinške komunikacije je izazvati pozitivan stav o proizvodima i uslugama koje proizvođač nudi, ili promijeniti percepciju odnosno mišljenje kupaca na tržištu. Kako bi se ostvario cilj proizvođači se koriste raznim oblicima marketinške komunikacije. U ovom je radu konkretno objašnjena marketinška komunikacija na primjeru velikog poduzeća dm-drogerie markt te je objašnjeno kako se sama komunikacija sa kupcima odvija u jednom poduzeću.
Abstract (english)
Using various forms of marketing communication, companies achieve their basic business goal – market satisfaction. The goal of any marketing communication is to create a positive attitude about the products or services or to change the perception or opinion of customers in the market. In order to achieve the goal, manufacturers use various forms of marketing communication. In this final work, marketing communication is specifically explained on the example of a large company dm-drogerie markt and it is explained how the communication with customers takes place in one company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:143036
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-29 12:20:05