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master's thesis
Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije
završni rad
2022. urn:nbn:hr:124:320599
Paraman, Marija
University of Split
Faculty of economics Split

Cite this document

Paraman, M. (2022). Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:320599

Paraman, Marija. "Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:320599

Paraman, Marija. "Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:320599

Paraman, M. (2022). 'Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:320599

Paraman M. Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:320599

M. Paraman, "Primjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:320599

Metadata
TitlePrimjena event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije : završni rad
AuthorMarija Paraman
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu objasnio se značaj primjene event marketinga u neprofitnim organizacijama na primjeru DUMP Days konferencije. Naglasak se stavio na specifičnosti s kojima se neprofitne organizacije suočavaju prilikom realizacije marketinških aktivnosti. Također, prikazala se uloga kvalitetnog marketinga u prenošenju poruke ciljnoj skupini, odnosno u komuniciranju ciljeva konferencije, a time i udruge. Planiranje marketinških aktivnosti unutar svih specifičnosti pokazalo se kao veoma složen proces koji zahtijeva veliku motiviranost članova udruge i njihovo vrijeme. Naime, organizacija marketinških aktivnosti treba započeti znatno prije samog događaja kako bi se pravovremeno utvrdili svi potrebni resursi i zadaci koji su neophodni za realizaciju krajnjeg projekta. Takvim pristupom osiguravaju se vremenske rezerve koje se mogu iskoristiti pri pojavi raznih problema u vidu kašnjenja materijala, oskudnosti ljudskih i financijski resursa i slično.
Abstract (english)
This final paper explains the importance of applying event marketing in non-profit organizations using the DUMP Days conference 2022. case study. Emphasis was placed on the specifics that non-profit organizations face while implementing marketing activities. This paper has shown that these organizations operate in environments where there is a lack of adequate resources and funding. Therefore, quality of marketing activities is important in order to convey messages to the target group. In other words, the NPO has to communicate goals effectively of both the conference and the association in an effort to achieve success. Planning marketing activities within all the specifics turned out to be a very complex process that requires a lot of motivation from the members of the association and great dedication. It is crucial that the organization of marketing activities starts on time in order to determine all the resources and tasks that are necessary for the realization of the project. That creates time reserves that can be used in the event of various problems in the form of material delays, scarcity of human and financial resources, etc
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:320599
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-30 09:56:07