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undergraduate thesis
PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA
završni rad
2022. urn:nbn:hr:124:539101
Vranjić, Laura
University of Split
Faculty of economics Split

Cite this document

Vranjić, L. (2022). PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:539101

Vranjić, Laura. "PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:539101

Vranjić, Laura. "PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:539101

Vranjić, L. (2022). 'PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 10 September 2024, https://urn.nsk.hr/urn:nbn:hr:124:539101

Vranjić L. PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 September 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:539101

L. Vranjić, "PROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:539101

Metadata
TitlePROMOCIJA TURISTIČKE DESTINACIJE PRIMJER GRADA KAŠTELA : završni rad
AuthorLaura Vranjić
MentorDavorka Mikulić (mentor)
MBZ: 316986
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je fokus bio na analiziranju turističke ponude i promotivnih akcija grada Kaštela, te su se analizirali načini promocije turističkih sadržaja grada. Vidljivo je da se turističke destinacije susreću s stalnim promjenama trendova na globalnom turističkom tržištu. Da bi destinacije opstale i bile konkurentne potrebno je pratiti trendove i truditi se istaknuti vlastite konkurentske prednosti. Glavni problem rada se odnosio na načine komunikacije turističke zajednice grada Kaštela s tržištem, te je fokus bio na razvijanju novih strategija promocije. Grad Kaštela se može pohvaliti raznolikom i bogatom turističkom ponudom, počevši od mnogobrojnih arheoloških lokaliteta, kulturno-povijesnih građevina preko parkova te nematerijalne baštine. Stoga treba poraditi prije svega na obnovi, a zatim na promociji tih resursa i stvaranju vlastitog imidža kako bi se što bolje predstavili svijetu kao jedna atraktivna turistička destinacija.
Abstract (english)
The main focus of this work was on describing the tourist supply and promotional actions of the city of Kaštela, and the ways of promoting the tourist contents of the town were analyzed. It is evident that tourist destinations are facing constant changes in promotional trends in the global tourism market. In order for destinations to survive and be competitive, it is necessary to follow trends and try to highlight their own competitive advantages. The main problem of the work was related to the ways of communication of the tourist Board of the town of Kaštela with the market, and the focus was on developing new promotion strategies. The town of Kaštela boasts a diverse and rich tourist offer, starting from numerous archeological sites, cultural and historical buildings through parks and intangible heritage. Therefore, the city should work primarily on renovation, and then on the promotion of these resources and the creation of its own image in order to better present themselves to the world as an attractive tourist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:539101
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-24 12:52:41