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undergraduate thesis
POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA
Završni rad
2022. urn:nbn:hr:124:652153
Podrug, Mirela
University of Split
Faculty of economics Split

Cite this document

Podrug, M. (2022). POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:652153

Podrug, Mirela. "POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:652153

Podrug, Mirela. "POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:652153

Podrug, M. (2022). 'POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:652153

Podrug M. POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:124:652153

M. Podrug, "POSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:652153

Metadata
TitlePOSLOVNI PLAN NA PRIMJERU SLASTIČARNE ZDRAVIH SLASTICA : Završni rad
AuthorMirela Podrug
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U prvom dijelu rada teorijski su objašnjeni pojmovi poduzetništo, poduzetnički proces, poduzetnik te poslovni plan kako bi se shvatio sadržaj istraživanja na konkretnom primjeru. Dok je u drugom dijelu proveden poslovni plan s ciljem dokazivanja ekonomske opravdanosti otvaranja zdrave slastičarnic s bezglutenskim proizvodima u Splitu. Analizirani su svi segmenti poslovnog plana odnosno poduzetnička ideja,tržište, konkurencija, tehničko-tehnološka analize, te je sastavljena temeljna financijska analiza. Na tržištu u Hrvatskoj postoji manjak ove vrste proizvoda, nema puno izravnih konkurenata te raste svjesnost kod ljudi o zdravom životu. Uz sve navedeno, financijski rezultati su zadovoljavajući. Stoga sveukupno prikazani rezultati ukazuju da je poslovna ideja opravdana te da će slastičarna imati perspektivnu i uspješnu budućnost.
Abstract (english)
In the first part of the paper terms such as entrepreneuship, entrepreneurial process, entrepreneur and business plan are theoretically explained in order to understand the content of the research on a concrete example. Meanwhile in the second part of the paper business plan was conducted with the aim of proving the economical justification of opening a healthy pastry shop with gluten free products in Split. All segments of a business plan have been analized such as entrepreneurial idea, market, market competition, technical-technological analysis and a financial analysis has been conducted. On the Croatian market there has been a lack off this sort of products, there is no direct market competition and people's awareness of healthy lifestyle is growing. With all of the above the finacial results are satisfying. Therefore, the results overall indicate that the business idea is justified and that the pastry shop will have a perspective and succesfull future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:652153
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-27 11:18:41