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undergraduate thesis
UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA
završni rad
2022. urn:nbn:hr:124:280592
Sević, Đina
University of Split
Faculty of economics Split

Cite this document

Sević, Đ. (2022). UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:280592

Sević, Đina. "UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:280592

Sević, Đina. "UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:280592

Sević, Đ. (2022). 'UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:280592

Sević Đ. UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:280592

Đ. Sević, "UTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:280592

Metadata
TitleUTJECAJ ZELENOG MARKETINGA NA KUPOVNO PONAŠANJE POTROŠAČA : završni rad
AuthorĐina Sević
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zeleni marketing postaje sve važniji. Međutim, kako potrošači postaju ekološki osviješteniji, tako se i poslovni subjekti sve više okreću društveno odgovornim poslovanjima. Da bi bili uspješni u tom smislu, potrebno je razumjeti aktivnosti zelenog marketinškog miksa, kao i različite faze procesa odlučivanja o kupnji. Ovaj rad donosi teorijska znanja o zelenom marketingu i ponašanju potrošača. Osim toga, također se ispituje utjecaj aktivnosti zelenog marketinškog miksa na odluke o kupnji. Iz istraživanja se izvode zaključci i potiču se detaljnija istraživanja u ovom području.
Abstract (english)
Green marketing is becoming increasingly important. But as consumers become more environmentally conscious, businesses are increasingly turning to socially responsible businesses. To succeed in this regard, it is necessary to understand the activities of the green marketing mix, as well as the different stages of the purchasing decision-making process. This paper brings theoretical insights into green marketing and consumer behavior. In addition, the impact of the activities of the green marketing mix on purchasing decision members was examined. Based on the research, conclusions were drawn and further research activities in this area were encouraged.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:280592
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-28 08:20:03