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undergraduate thesis
MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “
završni rad
2022. urn:nbn:hr:124:531969
Delić, Marko
University of Split
Faculty of economics Split

Cite this document

Delić, M. (2022). MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:531969

Delić, Marko. "MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:531969

Delić, Marko. "MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:531969

Delić, M. (2022). 'MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:531969

Delić M. MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:531969

M. Delić, "MARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:531969

Metadata
TitleMARKETING ELEKTRIČNIH AUTOMOBILA NA PRIMJERU PODUZEĆA „ TESLA INC. “ : završni rad
AuthorMarko Delić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako bi se smanjilo opterećenje okoliša jedan od primarnih ciljeva suvremenih kompanija je prelazak na korištenje održive energije. Sukladno tome kompanija Tesla Inc. svakodnevno razvija nove proizvode s naumom da oni budu dostupni i pristupačni sve većem broju ljudi što u konačnici ubrzava dolazak čistog transporta i proizvodnju čiste energije. Kompanija provodi marketinšku strategiju koja ju ističe među konkurencijom na tržištu električnih automobila. Za strategiju rasta Tesle zaslužan je i uspješan marketing koji omogućuje razvoj poduzeća povećanjem prodaje na međunarodnom tržištu.
Abstract (english)
In order to reduce the burden on the environment, one of the primary goals of modern companies is to switch to the use of sustainable energy. Accordingly, Tesla Inc. develops new products every day with the intention of making them available and accessible to an increasing number of people, which ultimately accelerates the arrival of clean transport and the production of clean energy. The company implements a marketing strategy that makes it stand out from the competition in the electric car market. Successful marketing, which enables development of the company by increasing sales on the international market, is also worthy for Tesla's growth strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:531969
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-02 10:51:09