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undergraduate thesis
TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM
završni rad
2022. urn:nbn:hr:124:678942
Paradžik, Mia
University of Split
Faculty of economics Split

Cite this document

Paradžik, M. (2022). TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:678942

Paradžik, Mia. "TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:678942

Paradžik, Mia. "TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:678942

Paradžik, M. (2022). 'TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 04 June 2023, https://urn.nsk.hr/urn:nbn:hr:124:678942

Paradžik M. TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2023 June 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:678942

M. Paradžik, "TOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:678942

Metadata
TitleTOČKA POKRIĆA TROŠKOVA NA PRIMJERU OTVARANJA TRGOVINE MJEŠOVITOM ROBOM : završni rad
AuthorMia Paradžik
MentorJosipa Višić (mentor)
MBZ: 289323
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Cilj ovog istraživanja je bio proučiti stavove potrošača stanovnika grada Splita o potrošnji u trgovinama mješovite robe obzirom na trenutna gospodarska kretanja na svjetskoj i europskoj razini. Uz pomoć anketnog ispitivanja pokušalo se utvrditi skeptičnost ispitanika o proizvodima pred istekom roka trajanja, oštećenjima na pakiranjima te proizvodima čije cijene dostižu i do 90% popusta. Dobiveni rezultati pokazuju da više od 50% potrošača, iako smatraju da današnje cijene uvelike ugrožavaju njihov budžet, ne planiraju unaprijed visinu budžeta koju smije potrošiti u trgovinama. Skeptični su prema proizvodima sa oštećenjima te pred istekom roka trajanja, ali ipak smatraju da bi trgovina takvom robom doživjela veliku popularnost te da bi bitno utjecala na smanjenje izdataka za navedena dobra. Komparacijom se utvrđuje da se iskazana skeptičnost te spremnost na kupnju ne podudaraju, no rezultati dobiveni anketnim istraživanjem te projekcijom točke pokrića troškova pokazuju da bi otvaranje trgovine navedenog tipa u gradu Splitu imalo ekonomsko uporište.
Abstract (english)
The aim of this research was to study the attitudes of consumers from Split regarding how they spend money in grocery stores considering the current world and European trends. Based on a survey questionnaire, the aim was to determine the resident's scepticism about products with an imminent expiration date, products with packaging damage and products that are up to 90% off. Although more than 50% of consumers believe that today’s prices are threatening their budget, they don’t plan ahead how much money they are going to spend in a grocery store. Respondents are sceptical of damaged products and products with an imminent expiration date, but they believe that such a store would be very popular and would significantly affect the reduction of expanses. The questionnaire found dissidence between consumers’ scepticism and willingness to buy from such stores, but the questionnaire and the projection of the break-even point prove that the opening of this type of grocery store in the city of Split would have an economic stronghold.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:678942
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-22 07:59:28