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undergraduate thesis
Strateška analiza poduzeća „Ivija Prom d.o.o.”
2023. urn:nbn:hr:124:940126
Ramljak, Edi
University of Split
Faculty of economics Split

Cite this document

Ramljak, E. (2023). Strateška analiza poduzeća „Ivija Prom d.o.o.” (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:940126

Ramljak, Edi. "Strateška analiza poduzeća „Ivija Prom d.o.o.”." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:940126

Ramljak, Edi. "Strateška analiza poduzeća „Ivija Prom d.o.o.”." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:940126

Ramljak, E. (2023). 'Strateška analiza poduzeća „Ivija Prom d.o.o.”', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 15 August 2024, https://urn.nsk.hr/urn:nbn:hr:124:940126

Ramljak E. Strateška analiza poduzeća „Ivija Prom d.o.o.” [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 August 15] Available at: https://urn.nsk.hr/urn:nbn:hr:124:940126

E. Ramljak, "Strateška analiza poduzeća „Ivija Prom d.o.o.”", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:940126

Metadata
TitleStrateška analiza poduzeća „Ivija Prom d.o.o.”
Title (english)Strategic Analysis of Ivija Prom d.o.o.
AuthorEdi Ramljak
MentorAnita Talaja (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Primjena strateške analize predstavlja preduvjet za unaprjeđenje poslovanja, ali i za konstantno praćenje interne, ali i eksterne okoline poduzeća. Bez provedbe strateških analiza poduzeće ne može imati stopostotan uvid u svoje slabosti i mane, odnosno u sve dobre strane koje poduzeće ima. Pravilnim korištenjem brojnih analiza poduzeće može ostati konkurentno na tržištu. Izradom raznih analiza koje su se koristile u radu, poduzeće „Ivija Prom d.o.o.” na dobrom je putu za razvoj poduzeća. Analize koje su se upotrijebile pri izradi ovog rada pokazuju kako poduzeće ima konstantan rast prihoda iz godine u godinu te kako uvođenjem novih proizvoda može ostati konkurentno na tržištu (dobra kvaliteta proizvoda uz dobru cijenu). Poduzeće kao svoju najjaču snagu ističe dugogodišnje kupce i tradiciju te odličnu lokaciju blizu autoceste. Kao najslabija strana poduzeća može se istaknuti marketing. Poduzeće bi trebalo uložiti u razvoj marketinga i izradu web stranice kako bi moglo ostati konkurentno te lakše dostupno sadašnjim i potencijalnim kupcima.
Abstract (english)
The application of strategic analysis is a prerequisite for business improvement, but also for constant monitoring of the company's internal and external environment. Without carrying out strategic analyses, the company cannot have a 100% insight into its weaknesses and flaws, that is, into all the good sides that the company has. With the correct use of numerous analyses, the company can remain competitive on the market. By creating various analyzes that were applied in the work, the company „Ivija prom d.o.o.” is on the right track for the development of the company. The analyzes that were used in the preparation of this paper show that the company has a constant growth in income from year to year and that by introducing new products it can remain competitive on the market (good product quality at a good price). The company highlights long-standing customers and tradition as its strongest strength, as well as an excellent location near the highway. Marketing can be mentioned as the weakest side of the company. The company should invest in marketing development and creating a website in order to remain competitive and more accessible to current and potential customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:940126
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-12 09:15:11