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undergraduate thesis
Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača
2023. urn:nbn:hr:124:021372
Delija, Antea
University of Split
Faculty of economics Split

Cite this document

Delija, A. (2023). Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:021372

Delija, Antea. "Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:021372

Delija, Antea. "Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:021372

Delija, A. (2023). 'Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:021372

Delija A. Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:021372

A. Delija, "Vanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:021372

Metadata
TitleVanjsko oglašavanje u turizmu i njegov utjecaj na ponašanje potrošača
Title (english)Outdoor advertising in tourism and its impact on consumer behavior
AuthorAntea Delija
MentorMirela Mihić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Vanjski oglasi su možda najupečatljivija i najlakše primjetna vrsta oglasa u oglašavačkoj industriji, a odlikuju se visokom razinom utjecaja na stavove potrošača. U Republici Hrvatskoj, u kojoj je turizam jedna od najvažnijih grana industrije, od velike je važnosti fenomen vanjskih oglasa u sferi turizma. Vanjski oglasi se svakako ističu dimenzijama, lokacijom, te svojim sadržajem, koji privlači turističke potrošače. U radu se tematizira sam fenomen vanjskih turističkih oglasa u Republici Hrvatskoj na temelju relevantne akademske literature, te se analizira način na koji vanjski oglasi utječu na stavove potrošača koristeći metodu ispitne ankete.
Abstract (english)
Out of home advertisements are perhaps the most memorable and easily noticeable type of advertisement in the advertising industry, and they are characterized by a high level of influence on consumer attitudes. In the Republic of Croatia, where tourism is one of the most important branches of industry, the phenomenon of OOH advertisements in the sphere of tourism is of great importance. Out of home ads definitely stand out thanks to their dimensions, location, and content, which attracts tourist consumers. The paper examines the very phenomenon of OOH advertisements in the sphere of tourism in the Republic of Croatia, based on relevant academic literature, and analyses the way in which OOH advertisements influence consumer attitudes using the test survey method.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:021372
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-13 09:35:05