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undergraduate thesis
Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split
2023. urn:nbn:hr:124:650751
Maroš, Ana
University of Split
Faculty of economics Split

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Maroš, A. (2023). Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:650751

Maroš, Ana. "Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:650751

Maroš, Ana. "Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:650751

Maroš, A. (2023). 'Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:650751

Maroš A. Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:650751

A. Maroš, "Upravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:650751

Metadata
TitleUpravljanje odnosima s javnošću u funkciji imidža udruge Erasmus Student Network Split
Title (english)Public relations management in the function of the image of Erasmus Student Network Split
AuthorAna Maroš
MentorMario Pepur (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se analizira uloga odnosa s javnošću u kreaciji i upravljanju imidžem u neprofitnim organizacijama na primjeru Erasmus Student Network-a. Pružen je kratak uvod u neprofitnu organizaciju, nakon čega su teoretski definirani i istraženi pojmovi odnosa s javnošću, brenda i imidža, te njihovih specifičnosti u neprofitnim organizacijama. Istraženi su projekti Erasmus Student Network-a te je analiziran odabrani projekt Erasmus Destination of the year te njegova potencijalna funkcija kao marketinškog alata za Sveučilište u Splitu i utjecaja na imidž Erasmus Student Network-a.
Abstract (english)
This paper analyses the role of public relations in the image creation and management in non-profit organisations on the example of Erasmus Student Network. A brief introduction into the non-profit organisation was given, after which the theoretical concepts of brand, image and public relations were explored and defined, as well as their specifics in non-profit organisations. The projects of Erasmus Student Network were explored and a project Erasmus Destination of the Year was analysed, as well as its potential function as a marketing tool for the University of Split and its impact on the image of Erasmus Student Network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:650751
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-13 11:53:23