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master's thesis
Skupno financiranje u Hrvatskoj IT industriji
2023. urn:nbn:hr:124:620183
Rogić, Natali
University of Split
Faculty of economics Split

Cite this document

Rogić, N. (2023). Skupno financiranje u Hrvatskoj IT industriji (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:620183

Rogić, Natali. "Skupno financiranje u Hrvatskoj IT industriji." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:620183

Rogić, Natali. "Skupno financiranje u Hrvatskoj IT industriji." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:620183

Rogić, N. (2023). 'Skupno financiranje u Hrvatskoj IT industriji', Master's thesis, University of Split, Faculty of economics Split, accessed 03 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:620183

Rogić N. Skupno financiranje u Hrvatskoj IT industriji [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 03] Available at: https://urn.nsk.hr/urn:nbn:hr:124:620183

N. Rogić, "Skupno financiranje u Hrvatskoj IT industriji", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:620183

Metadata
TitleSkupno financiranje u Hrvatskoj IT industriji
Title (english)Crowdfunding at the IT companies in Croatia
AuthorNatali Rogić
MentorMario Pečarić (mentor)
Committee memberBranka Ramljak (član povjerenstva)
MBZ: 165075
Committee memberIvana Bilić (član povjerenstva)
MBZ: 293643
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Skupno financiranje predstavlja jedan od načina prikupljanja financijskih sredstava za potrebe financiranja poslovnih projekata i samog poslovanja. Potreban novac se pribavlja od mnoštva ljudi preko različitih platformi. Platforme se odnose na postojanje mrežnih mjesta pomoću kojih se susreću imatelji ideja ili vlasnici projekata s potencijalnim investitorima. Pritom, platforme za skupno financiranje moraju podrazumijevati jasne i jednostavne načine za korištenje predmetnih usluga. U osnovne prednosti ovih oblika financiranja moguće je ubrojiti značajno smanjenje stopa rizika, s obzirom na uključenost velikog broja investitora, što rezultira činjenicom da ulagači ne mogu pretrpjeti značajne gubitke u slučajevima kada projekti ne budu uspješni. Osnovnim ciljem ovog rada smatra se analiza osnovnih prednosti i nedostataka prilikom korištenja skupnih oblika financiranja u poslovanju, posebno u slučajevima IT tvrtki u Hrvatskoj. Pritom, rad istražuje teorijske stavove o skupnim oblicima financiranja, njihove osnovne karakteristike, povijesni nastanak, modele i oblike, prednosti i nedostatke te primjere skupnih oblika financiranja. Empirijski dio rada temeljen je na provedenom istraživanju putem anketnog upitnika koji je uključivao zaposlenike IT tvrtki u Republici Hrvatskoj. Pritom ispitivane su mogućnosti korištenja skupnih oblika financiranja uz upoznatost zaposlenika s ovim oblicima financiranja. Analiza rezultata pokazala je kako menadžeri u dovoljnoj mjeri poznaju korištenje ovih metoda, iako njihovo korištenje nema značajne potencijale za financiranje IT projekata tvrtki ovog područja. Osim toga, zakonski su okviri vrlo nejasni po pitanju skupnih oblika financiranja.
Abstract (english)
Crowdfunding is one of the ways to raise funds to finance business projects and the business itself. The money needed is raised by many people through different platforms. Platforms refer to the existence of online platforms where the owners of ideas or projects meet potential investors. At the same time, crowdfunding platforms must offer clear and easy ways to use the services in question. The main advantages of these forms of financing include a significant reduction in risk rates, as a large number of investors are involved, which means that investors do not suffer large losses if the projects are not successful. The main objective of this paper is to show the basic advantages and disadvantages of using collective forms of financing in business, especially in the case of IT companies. At the same time, theoretical positions on collective forms of financing, their basic characteristics, their historical origins, models and forms, advantages and disadvantages as well as examples of collective forms of financing are examined. The empirical part of the paper is based on a survey conducted by means of a questionnaire that included employees of IT companies in the Republic of Croatia. The possibilities of using collective forms of financing and the familiarity of employees with these forms of financing were investigated. The analysis of the results showed that managers are sufficiently familiar with the use of these methods, although their use for financing IT projects of enterprises in this area does not have a great potential. Furthermore, the legal framework for collective forms of financing is very unclear.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:620183
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-17 11:31:46