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undergraduate thesis
Marketing u funkciji sigurnosti u prometu
2023. urn:nbn:hr:124:669549
Sikavica, Ana-Marija
University of Split
Faculty of economics Split

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Sikavica, A. M. (2023). Marketing u funkciji sigurnosti u prometu (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:669549

Sikavica, Ana Marija. "Marketing u funkciji sigurnosti u prometu." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:669549

Sikavica, Ana Marija. "Marketing u funkciji sigurnosti u prometu." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:669549

Sikavica, A. M. (2023). 'Marketing u funkciji sigurnosti u prometu', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:669549

Sikavica AM. Marketing u funkciji sigurnosti u prometu [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:669549

A. M. Sikavica, "Marketing u funkciji sigurnosti u prometu", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:669549

Metadata
TitleMarketing u funkciji sigurnosti u prometu
Title (english)Marketing for better traffic safety
AuthorAna-Marija Sikavica
MentorMaja Fredotović (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prometna sigurnost predstavlja jedan od najvažnijih prioriteta u današnjem društvu. S porastom broja vozila na cestama i složenim izazovima suvremenog prometa, osiguravanje sigurnog okruženja za sve sudionike u prometu postaje ključni cilj. U tom kontekstu, marketinške strategije i alati mogu igrati značajnu ulogu u unaprjeđenju prometne sigurnosti. Korištenjem marketinških pristupa i tehnika moguće je utjecati na ponašanje sudionika u prometu, educirati ih o rizicima te potaknuti ih na usvajanje sigurnih praksi. Cilj ovog rada jest razviti marketinšku strategiju koja će rezultirati smanjenim i odgovornijim korištenjem mobilnih uređaja među sudionicima u prometu. Istaknuto je da su mladi vozači ključna skupina u prometu, te je njihova sigurnost od iznimnog značaja. Rezultati istraživanja naglašavaju potrebu za neprestanim praćenjem ove problematike i za suradnjom između vlada, prometnih organizacija i društvenih medija kako bi se zajednički radilo na rješavanju ovog problema i osigurala sigurnija budućnost u cestovno m prometu za mlade vozače i sve druge sudionike u prometu.
Abstract (english)
Traffic safety represents one of the most important priorities in today's society. With the increasing number of vehicles on the roads and the complex challenges of modern traffic, ensuring a safe environment for all road users becomes a key objective. In this context, marketing strategies and tools can play a significant role in improving traffic safety. By using marketing approaches and techniques, it is possible to influence the behavior of traffic participants, educate them about risks, and encourage them to adopt safe practices. The goal of this paper is to develop a marketing strategy that will result in reduced and more responsible use of mobile devices among traffic participants. It is emphasized that young drivers are a crucial group in traffic, and their safety is of paramount importance. The research results highlight the need for continuous monitoring of this issue and for collaboration between governments, traffic organizations, and social media to collectively work on addressing this problem and ensuring a safer future in road traffic for young drivers and all other traffic participants.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:669549
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-09-18 21:29:19