Informatics is the main force behind the development of the economy and society as a whole. In modern society, business and economy and the exchange of goods are turning to electronic business in order to make the process easier, precisely because of this the dependence of the world and technology is becoming stronger. Digital marketing can be viewed in a broader and narrower sense. In the narrower sense, we see it as a process where offers, pricing, distribution and promotions are created with the aim of profitably meeting the needs of customers exclusively on the electronic market, and in a broader sense it includes a software solution through which marketing goals are fully realized through the Internet. The strategy of every business, including digital marketing, is to use the necessary tools and techniques to achieve goals and satisfy consumer needs with as little expense, time and resources as possible. For the best possible business development, there are applications of tools that help automate or facilitate tasks, develop better techniques for collecting data, simplify business processes and save time and resources. In order to be at better position on the market, it is important to determine the right tools with the appropriate technical skills. Social networks in the last couple of years represent the most used channel and tool for digital marketing, among which Instagram, Facebook, and YouTube stand out the most. Currently, marketers are facing challenging and rapidly evolving changes caused by digitalization. The process of creating new trends, channels, opening up new opportunities for finding customers and establishing contact with them, increased availability of products and services, etc. Trends represent the main reason why companies should not ignore their marketing strategies, but with the help of proper monitoring on the market, turn them into in its strengths and advantages.