In its operations, the company is exposed to a wide range of risks. One of the market risks is also the currency risk, which appears as a consequence of doing business in a large number of markets. Companies such as Podravka d.d. they operate on a larger number of markets where they do business with the use of a larger number of different currencies, which directly affects the increase in transaction exposure and the growth of the currency risk of the company's operations. Although it is possible to reduce the currency risk through the application of the possibility of collecting issued invoices in the currency used in the Republic of Croatia, this is not always possible, on the basis of which it is emphasized that it is not possible to completely eliminate the currency risk. In the empirical part of the work, a case study was created on the example of the company Podravka d.d., based on which it is concluded that this company is extremely exposed to currency risk due to the specificity of its business. At the same time, the existence of this risk creates the possibility of a negative impact on business. In its reports, the company emphasizes the exposure of the business due to the change in the exchange rate of the kuna against the euro, the US dollar, the ruble and some other currencies. Due to the change of the national currency from the kuna to the euro, it is noted that the currency risk is partially reduced. The currency risk of operations is primarily a consequence of the fact that the group owns a large number of companies around the world. At the same time, the company applies a number of measures aimed at mitigating the negative effects of currency risk, one of which is the application of the currency risk management model, along with the use of forward transactions for currency risk management. So far, the application of these measures has been successful, which ultimately had a direct impact on the company's business performance.