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master's thesis
Alati digitalnog oglašavanja restorana u Trogiru
2023. urn:nbn:hr:124:374963
Jozak, Antonela
University of Split
Faculty of economics Split

Cite this document

Jozak, A. (2023). Alati digitalnog oglašavanja restorana u Trogiru (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:374963

Jozak, Antonela. "Alati digitalnog oglašavanja restorana u Trogiru." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:374963

Jozak, Antonela. "Alati digitalnog oglašavanja restorana u Trogiru." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:374963

Jozak, A. (2023). 'Alati digitalnog oglašavanja restorana u Trogiru', Master's thesis, University of Split, Faculty of economics Split, accessed 01 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:374963

Jozak A. Alati digitalnog oglašavanja restorana u Trogiru [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:374963

A. Jozak, "Alati digitalnog oglašavanja restorana u Trogiru", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:374963

Metadata
TitleAlati digitalnog oglašavanja restorana u Trogiru
AuthorAntonela Jozak
MentorSlađana Pavlinović (mentor)
Committee memberGoran Dedić (član povjerenstva)
MBZ: 274212
Committee memberLjudevit Pranić (član povjerenstva)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad se bavio opširnim predstavljanjem pojma digitalnog marketinga u teorijskom dijelu rada i o alatima online oglašavanja pri čemu je objašnjeno nekoliko njih. Naglasak je na alatima koji su sve češće prisutni na Internetu, a prikazana je struktura istih i mogući načini korištenja. Na početku teorija ulazi u srž digitalnog marketinga, potom se navode i sve prednosti istog koje bi poduzeće trebalo iskoristiti na prave načine. Fokus rada je ponajviše na empirijskom dijelu rada gdje je provedena anketa sa ukupno 13 pitanja koja se odnose na alate digitalnog oglašavanja, korištenje i važnost istog kod nekoliko odabranih restorana u gradu Trogiru i bližoj okolici. Cilj je bio prikupiti iskrene odgovore na pitanja o prakticiranju alata digitalnog marketinga ugostiteljskih objekata. Odgovori su pokazali zadovoljavajuće rezultate, ali ipak su otkrili gdje postoji mjesto za napredovanje što bi doprinijelo razvoju objekata.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:124:374963
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-01 12:10:56