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Embargo period 2026-05-16
master's thesis
Primjena Big Data koncepta u procesu upravljanja znanjem
2024. urn:nbn:hr:124:669146
Bašić, Nikolina
University of Split
Faculty of economics Split

Cite this document

Bašić, N. (2024). Primjena Big Data koncepta u procesu upravljanja znanjem (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:669146

Bašić, Nikolina. "Primjena Big Data koncepta u procesu upravljanja znanjem." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:669146

Bašić, Nikolina. "Primjena Big Data koncepta u procesu upravljanja znanjem." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:669146

Bašić, N. (2024). 'Primjena Big Data koncepta u procesu upravljanja znanjem', Master's thesis, University of Split, Faculty of economics Split, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:669146

Bašić N. Primjena Big Data koncepta u procesu upravljanja znanjem [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:669146

N. Bašić, "Primjena Big Data koncepta u procesu upravljanja znanjem", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:669146

Metadata
TitlePrimjena Big Data koncepta u procesu upravljanja znanjem
Title (english)The application of the Big Data concept in the knowledge management process
AuthorNikolina Bašić
MentorDaniela Garbin Praničević (mentor)
Committee memberNikša Alfirević (član povjerenstva)
Committee memberAnita Talaja (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Izvlačenje važnog znanja i informacija iz masivnih baza podataka otvara nove mogućnosti za donositelje odluka i druge dionike u društvu. Velike baze podataka sadrže mnoštvo informacija koje se mogu koristiti za prepoznavanje trendova, dobivanje novih perspektiva i prikupljanje ključnih podataka za informirano donošenje odluka. Ovaj rad istražuje upoznatost organizacija s konceptom Big Data te kako korištenje Big Data tehnologija može doprinijeti razvoju procesa upravljanja znanjem. Svrha rada je istražiti doprinosi li analiza velikih podataka inovacijama i boljim poslovnim odlukama unutar organizacija. Bez znanja, veliki podaci i analitika će propasti jer je upravo znanje omogućilo rast i ostvarivanje stvarnog potencijala velikih podataka. Stručnost ljudi igra važnu ulogu u pravilnim pristupima korištenim za prikupljanje i obradu podataka. Rezultati istraživanja pokazali su da organizacije trebaju ulagati u obuku zaposlenika jer primjena informacija dobivenih iz velikih podataka u operativnim, taktičkim ili strateškim područjima uvelike ovisi o ljudskom razumijevanju.
Abstract (english)
Extracting valuable knowledge and information from massive databases opens up new opportunities for decision-makers and other stakeholders in society. Large databases contain a wealth of information that can be utilized to identify trends, gain new perspectives, and gather key data for informed decision making. This paper explores organizations' familiarity with the concept of Big Data and how the use of Big Data technologies can contribute to the development of knowledge management processes. The purpose of the paper is to investigate whether Big Data analysis contributes to innovation and better business decisions within organizations. Without knowledge, big data and analytics will fail, as it is precisely knowledge that has enabled the growth and realization of the true potential of big data. People's expertise plays a crucial role in the proper approaches used for data collection and processing. The research results have shown that organizations need to invest in employee training because the application of information obtained from Big Data in operational, tactical, or strategic areas largely depends on human understanding.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:669146
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2026-05-16
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-05-17 12:22:11