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Scientific paper - Original scientific paper
Small hotels' web site performance in transition countries: survey results from Croatia
Global Business & Economics Anthology, 2 (2012); 247-258. urn:nbn:hr:124:414588
Garbin Praničević, Daniela; Pranić, Ljudevit; Arnerić, Josip

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Garbin Praničević, D., Pranić, Lj. & Arnerić, J. (2012). Small hotels' web site performance in transition countries: survey results from Croatia. Global Business & Economics Anthology, 2., 247-258. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, Daniela, et al. "Small hotels' web site performance in transition countries: survey results from Croatia." Global Business & Economics Anthology, vol. 2, 2012, pp. 247-258. https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, Daniela, Ljudevit Pranić and Josip Arnerić. "Small hotels' web site performance in transition countries: survey results from Croatia." Global Business & Economics Anthology 2 (2012): 247-258. https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, D., Pranić, Lj. and Arnerić, J. (2012) 'Small hotels' web site performance in transition countries: survey results from Croatia', Global Business & Economics Anthology, 2, pp. 247-258. Available at: https://urn.nsk.hr/urn:nbn:hr:124:414588 (Accessed 30 November 2024)

Garbin Praničević D, Pranić Lj, Arnerić J. Small hotels' web site performance in transition countries: survey results from Croatia. Global Business & Economics Anthology [Internet]. 2012 [cited 2024 November 30];2:247-258. Available at: https://urn.nsk.hr/urn:nbn:hr:124:414588

D. Garbin Praničević, Lj. Pranić and J. Arnerić, "Small hotels' web site performance in transition countries: survey results from Croatia", Global Business & Economics Anthology, vol. 2, pp. 247-258, 2012. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:124:414588. [Accessed: 30 November 2024]

Metadata
Title (english)Small hotels' web site performance in transition countries: survey results from Croatia
AuthorDaniela Garbin Praničević
AuthorLjudevit Pranić
AuthorJosip Arnerić
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract (english)
While research on hotel website appraisal is evolving, there are still gaps in the available research. To help fill these gaps, this research evaluated the websites of Croatia's small hotels from the perspectives of userfriendliness, site attractiveness, marketing effectiveness, and F&B informativeness. Additional analyses were performed to examine the potential differences in website performance between small hotels in regards to quality rating and location. A team of 30 trained evaluators assessed the websites of a stratified random sample of 72 small hotels using the updated balanced scorecard (BSC) approach. Although an overwhelming majority of small hoteliers recognize the importance of online presence, most are not effectively using websites from the user-friendliness, marketing effectiveness, and F&B informativeness perspectives. It was further revealed that hotel location is significant in explaining differences in site F&B informativeness. Study ends with a discussion of conclusions and implications for small hotel operators and academic researchers.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleGlobal Business & Economics Anthology
Numberingvol. 2, pp. 247-258
p-ISSN1553-1392
URN:NBNurn:nbn:hr:124:414588
Publication2012
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-17 21:54:24