The promotion of a tourist destination includes a set of activities aimed at attracting visitors and encouraging an increase in tourist traffic. Successful promotion of a destination is manifested in quality management of key elements, namely: determination of the target market, direction of market communication, selection of the optimal promotional mix, as well as continuous evaluation and monitoring of results. The development of information and communication technology is becoming an increasingly important factor in reaching the target market and in active interaction with potential visitors. Through attractive photos and videos of natural beauty and unique experiences and through continuous communication, the destination creates an emotional connection with tourists, encouraging their desire to visit the city and experience all its benefits. Through carefully designed marketing strategies and innovative approaches, Vodice strives to establish itself as an authentic destination that provides unforgettable experiences to tourists of all profiles. Organizing various events also plays a key role in promotion. Festivals, concerts and cultural events attract the attention of a wide audience and make the destination dynamic in the summer period. The city of Vodice includes specific forms of tourism such as adventure tourism, wellness tourism and business tourism, the development of which can significantly contribute to reducing the seasonality of tourist visits. Interactive communication, as a new trend in promotion, enables the destination to reach specific segments and attract targeted visitors through different marketing channels. Interaction with visitors is crucial for a destination, as it allows the offer to be adapted to their interests in order to create a personalized experience and a stronger emotional connection with the destination. This form of communication enables the city of Vodice to interact more efficiently with a specific target audience, which can ultimately result in a reduction in seasonality and an increase in tourist traffic throughout the year.