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undergraduate thesis
Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o'
završni rad
2016. urn:nbn:hr:124:065733
Matić, Stipe
University of Split
Faculty of economics Split

Cite this document

Matić, S. (2016). Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:065733

Matić, Stipe. "Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:065733

Matić, Stipe. "Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:065733

Matić, S. (2016). 'Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:065733

Matić S. Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:065733

S. Matić, "Strategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:065733

Metadata
TitleStrategija razvoja novih proizvoda u poduzeću 'Hidroizolacija Katran d.o.o' : završni rad
AuthorStipe Matić
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu provedena je strateška analiza tvrtke “Hidroizolacija Katran d.o.o”, odnosno kako se “Hidroizolacija Katran d.o.o” kao jedna od najdugovječnijih tvrtki u svojoj branši pozicionirala u današnjim uvjetima poslovanja. U tome smislu strateška analiza provedena u radu obuhvatila je: analizu prilika I prijetnji interne I opće okoline, analizu I procjenu tehnologije, analizu konkurencije, analizu ranjivosti poduzeća, analiza sposobnosti menadžmenta, financijsku I tehničku sposobnost poduzeća. Nakon dobivenih rezultata strateške analize provodi se zaključak na temelju kojeg poduzeće isčitava svoje jakosti I slabosti odnosno prilike I prijetnje.
Abstract (english)
In this paper, there's been conducted an strategic analysis of a company „Hidroizolacija Katran d.o.o.“, regarding how „Hidroizolacija Katran d.o.o“ as one of the oldest companies in its field positioned in today's business environment. To find out strategic analysis that was carried out included: analysis of threats and opportunities of intern and general environment, analysis and assessment of technology, analysis of company’s vulnerability, analysis of managers capability, financial and technical capability of company. When all processed data summarized, conclusions of company's strenghts and weaknesses or threats and opportunities were made based on the results of strategic analysis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:065733
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2016-11-08 11:41:13