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master's thesis
MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM
Diplomski rad
2016. urn:nbn:hr:124:051889
Kuzmanić, Mario
University of Split
Faculty of economics Split

Cite this document

Kuzmanić, M. (2016). MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:051889

Kuzmanić, Mario. "MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:051889

Kuzmanić, Mario. "MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:051889

Kuzmanić, M. (2016). 'MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:051889

Kuzmanić M. MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:051889

M. Kuzmanić, "MARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:051889

Metadata
TitleMARKETINŠKO UPRAVLJANJE PRODAJNIM POSLOVANJEM : Diplomski rad
AuthorMario Kuzmanić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prodaja predstavlja skup međusobno povezanih aktivnosti koje poduzeća preduzimaju u cilju plasmana na tržište svojih ili tuđih proizvoda ili usluga. Promjenjivost potrošačkih preferencija, promjena kupovne moći potrošača i nestabilnost konkurentske pozicije do koje dovode česte inovacije i povećanje broja konkurentnih proizvođača, čine proizvod dinamičnim instrumentom marketinga. Prema koncepciji marketinga ključ za postizanje ciljeva organizacije sastoji se u određivanju potreba i želja ciljnih kupaca. Marketing nosi odgovornost početnog predstavljanja proizvoda prema kupcu i utječe na prvi kontakt sa potencijalnim kupcem, on mu daje informacije i formira svijest o proizvodu, brendu što vodi do odluke o kupnji. Kako bi poslovanje donijelo pozitivne rezultate obje funkcije moraju djelovati koordinirano.
Abstract (english)
The sale represents a set of interconnected activities which companies undertake with the purpose of the market placement of their own or other people's products or services. Variability of consumer preferences, change in purchasing power and the instability of the competitive position that are caused by frequent innovations and increasing numbers of the competing companies, make the product a dynamic marketing instrument. According to the concept of marketing the key to achieving organizational goals is to determine the needs and desires of target customers. Marketing bears the responsibility of the initial launch of the product towards the customer and affects the first contact with a potential buyer, it gives him the information and forms the awareness about the product, brand which leads to a purchase decision. In order to bring positive results to a business both functions must be coordinated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:051889
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-10 10:53:12