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master's thesis
STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d.
završni rad
2016. urn:nbn:hr:124:578311
Lučić, Alen
University of Split
Faculty of economics Split

Cite this document

Lučić, A. (2016). STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:578311

Lučić, Alen. "STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:578311

Lučić, Alen. "STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:578311

Lučić, A. (2016). 'STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:578311

Lučić A. STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:578311

A. Lučić, "STRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:578311

Metadata
TitleSTRATEGIJA RAZVOJA LINO DJEČJE HRANE – Podravka d.d. : završni rad
AuthorAlen Lučić
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Moderna tržišta su uglavnom zrela tržišta. Stoga tvrtke trebaju stalno razvijati nove proizvode ili usluge zbog brzih promjena u potrošačkim ukusima, tehnologiji i među konkurentima. Strategija marketinga je jako važna jer kvalitetna strategija omogućava rast i razvoj proizvoda i poduzeća na tržištu. Kvalitetna analiza situacije, internog i eksternog okruženja je preduvjet za kvalitetnu strategiju razvoja. Strategija koja se ustanovi na korporativnoj razini treba uvažavati mogućnosti strateških poslovnih jedinica. Tvrtka treba također znati upravljati proizvodima dok prolaze kroz sve faze životnog ciklusa: od nastanka, preko rasta i zrelosti, prema opadanju. U drugom poglavlju obrađuje se poslovni slučaj Podravke i kategorije proizvoda Lino dječja hrana kroz internu i eksternu analizu, SWOT i strategiju razvoja Lino dječje hrane kroz nekoliko različitih strategija rasta.
Abstract (english)
Modern markets are generally mature markets. Therefore companies should constantly develop new products or services because of rapid changes in consumer tastes, technology and among competitors. Marketing strategy is very important because the quality growth strategy enables the growth and development of the product and companies at the modern market. A good analysis of the situation, internal and external environment analysis is a prerequisite for high-quality growth strategy. The strategy, which is set up at the corporate level should be able to respect the subunits on the tactical level and their potential. The company also needs to know to manage products as they pass through all stages of the life cycle: from creation, through growth and maturity to decline stage. The second chapter deals with the business case Podravka product categories Lino baby food through internal and external analysis, SWOT and strategy for the development of Lino baby food through a number of different
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:578311
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-17 08:55:37