The main purpose of this thesis is to indicate possibilities and benefits of guerilla marketing usage in positioning of touristic destination. It is a crucial importance that touristic destination is promoted and presented in a proper mean. By managing of marketing a lot of advantages being acquired in view of better market competion and familorization of needs and wishes that tourists want to be presented with. Touristic destinations in scope of excellence and marketing purpose are using different promotional resources and channels. Guerilla marketing is innovative and modern tool which indicates on approach for creation of newly and alternating approaches and directions towards customers. In this act it is teoretically interpreted guerilla marketing, destination features and authorities that manage destination marketing wise. Empirical research is based on in-depth interviews, which were conducted in the two tourist board, in the tourist board of Omiš and Split. An interview has been tested familiarity with the community using the guerrillas in the work and how experts in tourism perceived usability tools of guerrilla marketing. Analysis of the results indicates that examinees are familiar with this tool and they appreciate this type of promotion. However, they think that for this type of promotion additional personal should be engaged and should stick only for that type of promotional tool. It is expected that in the future this tool will find its use in great part of domestic touristic destination in scope of better destination promoting and positioning.