The main objective of this study was to get a bigger picture of nautical tourism, especially in the area of the charter industry as its subbranch, its main characteristics and the specifics of charter as an independent industry. Apart from that, the goal was also to illuminate the main deficiencies in the area of supply and the potential for future development. The first part of the paper presents the problem and the subject of the research, research hypotheses, goals and contribution of work have been set. The theoretical part of tourism, its main characteristics and different forms have been analyzed, as well as charter tourism which represents the main subject of this work. The work presents the main trends in development, as well as the demographic statistic of the charter guests. The second part of the paper presents and analyzes some good examples of unique integrated products in the charter industry, which shows that such a business model is extremely popular and succesful. The last part of the paper presents a proposal for a unique packet-trip and its entire itinerary which unifies different types of tourism with charter tourism. The goal of this part is to illuminate the untapped potential of tourism because of the inability to look at a bigger picture of tourism as a whole and the opportunity to create unique integrated tourism products.