Termin razvoj novih proizvoda koristi se u poslovanju za opisivanje procesa kojim poduzeće lansira novi proizvod ili uslugu na tržište. Razvoj novog proizvoda iznimno je rizičan proces, stoga postoje brojni razlozi neuspjeha novih proizvoda. Potrebe potrošača i aktivnosti konkurencije često su poticaj poduzećima da na tržište lansiraju značajno modificirane ili nove proizvode ili nadopune svoj proizvodni asortiman proizvodima koji su novi za poduzeće. U svrhu proširenja poslovanja i povećanja prihoda tvrtke razvijaju nove proizvode koji bi trebali zadovoljiti potrebe kupaca i potrošača. Tvrtka Delmatium prodaje gotove proizvode te je provodi fazu razvoja novog proizvoda i fazu lansiranja koja također prolazi određene razvojne faze.

Term development of new products used in business to describe the process by which the company is launching a new product or service to market. New product development is extremely risky process, so there are many reasons for the failure of new products. The needs of consumers and competition activities often encourage companies that are marketed significantly modified or new products or updates its product range products that are new for the company. In order to expand business and increase revenues companies develop new products that should meet the needs of customers and consumers. The company Delmatium selling finished products and is carried out stage of new product development and launch phase, which also passes through different stages of development.