The development of tourism, from year to year, defines and alters the structure of tourist demand and tourist market offerings. Tourism demand represents the total number of people participating in tourist movements or wanting to get involved in tourist travels to use different tourist services in places outside their normal environment in which they live and / or work. The Republic of Croatia and the City of Split are slowly but surely defining their place on the world and European tourism market, especially after joining the European Union. Increasing the number of arrivals and nights from year to year, suggests that the city of Split possesses a potential and a satisfactory amount of services and products that meet different preferences and desires but additional investment and market differentiation is indispensable. By expanding the tourism offer, the city changes the structure of guests, but still aims to have a basic offer at all generational levels. Research shows that the motivators of travel to Split are primarily the geopolitical position, climatic conditions and security, but the turmoil of tourism as a business activity of the tourism development strategy in the city has to be much more than that. Tourists are more than satisfied with the offer in the city and its surroundings, natural and cultural sights, nightlife and security, while the highest dissatisfaction expressed with cleanliness and prices. From the point of view of hotel accommodation, the offer is completed, and the encouraging fact is that the visitors of the hotel facilities in the city of Split are extremely satisfied. To satisfy all the preferences and wishes of individuals is impossible, therefore the city should direct its development plans to certain forms of tourism, to a particular tourist clientele, leading primarily to the possibilities and potentials of Split as a destination.