The paper analyzes the importance of idea generation, collection, storage, evaluation and implementation as phases of idea management, it is also described why „older“ approaches, primarily idea generation, collection and evaluation are not so good as they are supposed to be. Because of more complex nature of the public sector, it is noticed that inovations in public sector are not progressing at the same pace as private sector innovation. Job safety and non-risk exposure are higher priorities for public sector workers than ideation and inovation. Given that one of the main goals of the public sector is to gain greater benefit for society, because of lack of innovation, that benefit is not seen. By applying idea management software in which only few out of many of them are analyzed in this paper and their functionalities compared, a new business horizon opens up in which workers are not just workers, but inovators too. Organizational structure is experiencing positive changes where barriers between superiors and inferiors are eliminated. Through the software appliance demonstration, it is described how one idea management software can be set-up and how on the electronic level a collaboration can be achieved between public sector and citizens.