The main objectives of this study were to analyze the existing level of cultural tourism offer in the Poljica area, to identify the potentials for the development of cultural tourism, to valorize resources in the context of improving tourism supply and consequently the impact on economic development. The first part of this study defines the problem and the subject of the research, and the scientific methods used in this study are described. Furthermore, the second part clarifies the concepts that define cultural tourism, and because of the complexity of defining cultural tourism itself, more definitions are given. The importance of cultural and tourism interaction as well as the role of tourism in the development of existing and new forms of culture were pointed out. Also, the concepts of cultural heritage and cultural tourist are explained. The third and fourth part of thesis refer to the Poljica destination. General information about Poljica were presented, such as geographic features, arrivals and overnight stays, and the table lists the cultural products in the area. Some researches had been conducted for the needs of thesis, one was carried out in the Tourist Board of the City of Omiš, and the other among the other representatives of the tourism offer. Based on these studies, conclusions were drawn about the disadvantages of cultural tourism in Poljica as well as directions for further development involving a combination of rural and cultural tourism, revitalization of the area and the development of partnerships between the culture and tourism sectors that will ensure coordinated management of the processes of cultural tourism development.