A tourist destination is a touristically organized and market-friendly spatial unit that, with a set of its tourist products, offers consumers the complete satisfaction of their tourist needs. In order for a spatial unit to be characterized as a tourist destination, it is of crucial importance that it attracts tourists and completely meets diverse tourist needs. The image of the tourist destination is of great importance, its components often playing a decisive role in the decision-making process of choosing a tourist destination. The key role of the image is to increase and keep the tourist attention, as the decision on the choice of tourist destination can be enhanced by a well-recognized or weakened by a poorly recognized image. In order for potential tourists to find out what a tourist destination offers, it must be presented and promoted on the tourist market. Certain marketing activities need to be carried out to shape the tourist product and place it to the tourism market. A tourist product is a set of available goods, services and amenities which tourists in a given area can use to meet their needs at a certain time. Marketing activities include the formulation of a marketing mix made up of four instruments: tourist product, price, promotion and sales and distribution, as well as additional instruments: people, the physical environment and processes. One of the most important tools of a marketing mix in creating the image of a tourist destination is definitely the promotion of a tourist destination which can be defined as a set of communication activities that are being undertaken to influence the public groups on which the sales of destination tourist products depend. Promoting a tourist destination involves informing, persuading and reminding the target public through various promotional mix instruments: advertising, public relations, sales promotion, personal sales, direct marketing, Internet promotion and „word of mouth“. Promotion of a tourist destination is shown on the example of PP Blidinje as a tourist destination. The current situation of PP Blidinje is not satisfying. The problem lies in the lack of tourist facilities, the short season and the unfavorable structure of accommodation capacities. The tourists are facing new opportunities and demanding more than just traditional packages, but they also require an organized offer outside their boundaries.