Segmentation is division of the market to groups of consumers who are made up of individuals characterized by the same or similar behavior when buying. Variables can be geographic, demographic, psychographic, and buying behavior. Benchmarking analysis is a learning process that occurs when a company compares itself with more successful one and changes settings and parts of its own production to create a more efficient and cost-effective business process. The real estate market is an organized meeting place of supply and demand for real estate, and is the mechanism that dictates the price of real estate. The property is a particle of the earth's surface along with everything on it or underneath, so real-estates are recorded per cadastral designations. Dalmatia is the southern, coastal part of Croatia and consists of four counties: Zadar, Šibenik-knin, Split-dalmatia and Dubrovnik-neretva. There is a seasonal effect on the real estate market in Dalmatia that increases real estate prices in the spring and summer, while prices in the rest of the country stay the same or decrease. From the geographical variables, the real estate market in Dalmatia can be split on counties and regional centers or by the population density. Demographic variables used in this paper are a natural movement, the average income of the population and level of unemployment. Psychographic variable which differentiates the parts of the real estate market in Dalmatia is a property status. Segmentation can be done by purchasing behavior too, that is preference while shopping, so the difference between the apartments, houses and land is shown. Real estate agencies make it easier for individuals to sell, purchase, lease or exchange the property in order to generate commissions for brokerage done. Their involvement is necessary for their information and expertise. The most important associations of the real estate agencies in Croatia are Real Estate Association and the Real Estate Exchange. Alpe Adria poslo-vodstvo Ltd. from Zagreb achieved the highest profit in 2015. in the business area L - Real estate activities. Zagreb Holding Ltd. from Zagreb that year generated the highest total revenue in the same business area. The most successful company from Dalmatia last year was Safir Ltd. which has its headquarters in Split. The following is a joint stock company Excelsa Real Estate from Dubrovnik. It is important to mention Fontis Ltd. from Zadar, which has made the highest profit after tax in business area L - Real estate activities in 2013.