With the development of commerce and technological advances, e-commerce is emerging. E-commerce today is one of the most popular forms of buying products and services among the young population. The buyer simply buys the products or services through the website without going to the physical store, and they are delivered to the desired address. Aside from the issue of highlighting/positioning in a multitude of e-merchants, in this form of commerce, a buy-sell relationship there is also a significant issue of loyalty. Loyalty is defined as a buyer's preference for a merchant that results in repeat buying behavior and positive attitudes and emotional attachment. Loyalty is defined through two indicators: repurchase and positive attitude. The impact of trust on these two indicators is examined, as well as the impact of website usability, expected product performance, privacy, and security on trust to obtain a complete picture. The study was conducted on 92 respondents in the Split area, and the results showed that trust has a statistically significant positive effect on repeat purchases, but not on a positive attitude. Of the four trust factors, three factors have a statistically significant positive impact on trust, namely: website usability, expected product performance and security. Research has shown that privacy has no statistically significant positive effect on trust.