The brand and consumer loyalty are very interesting areas in the marketing domain, and the proof of this is the number of researches and papers. Also, in practice and business, great attention is paid to these areas. In order to achieve success in today's market circumstances, it is necessary to understand the term of strong brands and the cconsumer behavior, it's decision-making on brand choice and ultimately it's connection with brand (brand loyalty). Today, under the influence of the process of globalization and the great competition (the overwhelmingness of many markets, especially those fast moving consumer goods), it is almost impossible for new businesses to become recognizable and gain potential loyal customers without any activity that make the brands strong. Also, strong brands and consumer loyalty affect the company's profitability. According to the above, the influence of strong brands on the level of loyalty is investigated trough repetitive purchasing elements and the attitude and level of engagement of consumerss, which seeks to find out whether or not customers are loyal to strong brands in the category of fast mooving consumer goods. The results of the research have shown that the influence of the strong brands on loyalty is act dependent on which product category is actually a word about. It is also confirmed how much areas of strong brands and brand loyalty are complex for measuring and researching. But, it is important to continue further researches to have a better view.