The main issue of this paper is to research and analyze the impact of the current corona crisis on the economy and the automotive industry. Within the automotive industry the sales and operations of car dealers as the last points in the chain, in specific circumstances such as a pandemic, are analyzed. The research is conducted on the segment of car dealers in Dalmatia. The topic of this paper is current from several points of view. On the one hand, there are significant changes in the automotive industry and changes that are yet to come such as vehicle electrification and autonomous driving. These changes are a consequence of growing environmental awareness and focusing on global climate change, which require new environmental standards such as CO2 reduction. Another aspect is the current coronavirus pandemic that has caused a crisis and stagnation worldwide. The corona crisis has affected the entire world economy, which is reflected in the largest decline in world GDP in forty years. The corona crisis is specific because it is the result of exogenous shock which makes it difficult to predict. It is necessary to have crisis plans in order to reduce or completely avoid the effects of the crisis. The crisis can also be used to gain a competitive advantage on which the strategies implemented by companies, in this case car dealerships, mostly depend. The analysis was performed on relevant data and on employees of car dealers in Dalmatia which proved that the corona crisis, caused by the coronavirus pandemic, caused negative consequences for car dealers in Dalmatia. The consequences are reflected in poorer business results, primarily in the decline in new car sales. Factors affecting car dealers in Dalmatia are declining GDP and a worse tourist season. The results of the research proved that the corona crisis had an impact on the reduction of car production, and thus on the entire automotive industry. The research also proved that there was a greater decline in new cars compared to used cars in 2020 compared to the pre-epidemic year 2019.