The basic goal of this paper is to describe the concept and types of business performance analysis based on professional literature. The empirical goal is to research and analyze the financial performance of the company "Podravka". Based on the calculations, it turned out that Podravka is a successful company. Inventory binding days are an indicator of the number of days it takes for Podravka to sell its inventories. In the researched years for Podravka, the indicator of the day of stock binding ranges from 65.54 to 91.79. its decline is visible every year, which is an indicator of a good trend for Podravka. In the observed years, the company Podravka, for each monetary unit invested in assets, makes a profit before taxes and interest in the range of 4% to 8%, while in the last three years it has stabilized at 5%. The coefficient of own financing showed that for the observed period, financing from own sources was performed in the range from 27% to 75%, and it represents satisfactory values. The financing ratio shows the ratio of total liabilities to equity. We can see that their ratio over the observed years ranges from 0.27 to 0.59 which is a satisfactory ratio. The level of coverage 1 is an indicator of the coverage of fixed assets with capital, and in the observed period it ranged from 1.09 to 1.14, and it can be seen that all fixed assets can be financed from the company's capital. The level of coverage 2 ranges from 1.19 to 4.39 throughout the observed years.