With the development of technology and the advent of the internet comes internet advertising. Internet advertising today is an unavoidable and increasingly popular form of advertising. It provides a detailed and comprehensive insight into the characteristics and behavior of consumers and offers the possibility of interactivity and two-way communication with customers. Internet marketing is also more cost effective compared to traditional marketing. Google Ads and Facebook Ads Manager allow you to target your desired audience and create personalized content with the constant ability to modify and customize marketing campaigns. Measurability of results has always been an imperative of marketing activities, and with Google and Facebook advertising platforms, results are available immediately, which creates the possibility of better marketing decisions. Advertisers always have insight into various metrics such as number of clicks, number of impressions, number of conversions, conversion rate, cost-per-click, cost-per-action, cost-per-thousand impressions, and clickthrough rate. Numerous industries are introducing internet advertising, including B2C trade, tourism and B2B of various industries. The COVID-19 pandemic is having an impact on the whole world, including marketing, where companies are increasingly turning to internet advertising.