The work is based on the strategic development of Bukovica and Ravni kotari in the sector of rural tourism and entrepreneurship. The theoretical part focuses on the issues of the research itself, which is being carried out and explains and interprets the conceptualization of the development strategy as such and puts it in context with the rural area of Bukovica and Ravni kotari. It is evident that in recent years intensive efforts have been invested in the progress and development of rural tourism as an alternative to tourist demand for coastal towns. What is in favor is the fact that there is an increase in the interest of foreign and domestic tourists in places in Bukovica and Ravni kotari as a destination in search of peace and quiet in nature and an escape from hustle and bustle. On the other hand, despite the many potentials for development, Bukovica and Ravni kotari are recording a population decline due to migration and a drop in the birth rate, and the question arises as to how to create that region for an area that is pleasant and of high quality and attractive for the life of the local population. The sector of entrepreneurship in rural tourism, which is currently in the process of development, offers a double positive potential that on the one hand offers an enriched offer and attraction to visitors due to its numerous natural resources, while on the other hand the local population is connected and directly involved in the creation of the same offer, but also to generate income. The research was conducted on a sample of residents of Bukovica and Ravni kotari directly involved in the entrepreneurship sector in rural tourism. An analysis was carried out that concluded that entrepreneurial activities are directly related to rural tourism and have a positive impact on its development. Likewise, it was determined that rural tourism has a positive effect on the development of agriculture, which is identified as a secondary activity in the economy of Bukovica and Ravni kotari. The development of rural tourism in accordance with the development strategy also has a positive effect on the increase in the employment of young and educated people.