The purpose of this study was to investigate consumers' attitudes towards network marketing (MLM) and which component of attitude - affective, cognitive, or behavioral - is more pronounced in the context of MLM marketing and products. The results obtained show that certain components of attitude vary with respect to demographic characteristics and categories of MLM products. The study also examined the relationship between consumer innovativeness and network marketing, exploring which components of attitude are more pronounced among such consumers. The research involved 164 respondents, and the results indicate that negative attitudes towards MLM marketing prevail. Additionally, it is noteworthy that, unlike younger age groups, respondents in the age group of 46-55 have more favorable attitudes, as do women compared to male respondents. Furthermore, the results showed that innovative consumers have a more pronounced behavioral component of attitude, meaning they are more likely to purchase MLM products. Respondents who find dietary supplements the most interesting category have the most pronounced cognitive and behavioral components. Limitations of this study, as well as suggestions for future research, are presented at the end of the paper.