The system of higher education for sport management and entrepreneurship experts in Croatia has started to develop only in the last ten years, which is why we lag behind developed EU countries. The purpose of education in sport entrepreneurship is to encourage students to pursue entrepreneurial ventures in sports themselves with the aim to contribute to the development of the sports market. This paper analyses and determines the specifics of the existing system of higher education for the needs of sport entrepreneurship. Theoretical knowledge about entrepreneurship, the role in economic development and the characteristics of sport entrepreneurship and the sports industry in Croatia are presented. The results of the empirical research indicate the specifics of higher education for sport entrepreneurship, insufficient representation in higher education programs and, as a consequence, the lack of specialized knowledge for the development of sport entrepreneurship in Croatia as well as limited entrepreneurial orientation of students. Proposals for the improvement of the program for the education of higher education staff for the needs of sport entrepreneurship were presented together with the model of the study program itself. The proposed model also has a certain practical value in a way that it can be the basis for the development and implementation of education programs for sport entrepreneurship in higher education institutions. Given the overall problems of higher education for sport entrepreneurship and the lack of research and analysis related to this area, this paper provided new theoretical insights and useful information for experts in sport entrepreneurship.