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Impact of Influencers to the Selection of Certain Products and Services
ENTRENOVA - ENTerprise REsearch InNOVAtion, 6 (2020), 1; 422-429. urn:nbn:hr:124:008374
Garbin Praničević, Daniela

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Garbin Praničević, D. (2020). Impact of Influencers to the Selection of Certain Products and Services. ENTRENOVA - ENTerprise REsearch InNOVAtion, 6. (1), 422-429. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:124:008374

Garbin Praničević, Daniela. "Impact of Influencers to the Selection of Certain Products and Services." ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 6, br. 1, 2020, str. 422-429. https://urn.nsk.hr/urn:nbn:hr:124:008374

Garbin Praničević, Daniela. "Impact of Influencers to the Selection of Certain Products and Services." ENTRENOVA - ENTerprise REsearch InNOVAtion 6, br. 1 (2020): 422-429. https://urn.nsk.hr/urn:nbn:hr:124:008374

Garbin Praničević, D. (2020) 'Impact of Influencers to the Selection of Certain Products and Services', ENTRENOVA - ENTerprise REsearch InNOVAtion, 6(1), str. 422-429. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:124:008374 (Datum pristupa: 25.07.2024.)

Garbin Praničević D. Impact of Influencers to the Selection of Certain Products and Services. ENTRENOVA - ENTerprise REsearch InNOVAtion [Internet]. 2020. [pristupljeno 25.07.2024.];6(1):422-429. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:008374

D. Garbin Praničević, "Impact of Influencers to the Selection of Certain Products and Services", ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 6, br. 1, str. 422-429, 2020. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:008374. [Citirano: 25.07.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:124:008374
Podaci o radu
Naslov (engleski)Impact of Influencers to the Selection of Certain Products and Services
AutorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
Autorova ustanovaSveučilište u Splitu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Poslovna informatika
Sažetak (engleski)
Social networks such as Instagram, Facebook, YouTube, blog, and/or Twitter are already recognized as welcome starting points for influencers ready to start their business. "Influencer" refers to people with intensive activity on social networks, people with many followers but also candidates willing to pay for their influence and to promote some brands. This paper research goal is to determine to what extent the influencers on social networks affect the customers when selecting certain products and services. Within the theoretical background, it is elaborated as follows: (i) the relationship between “influencers” activities and the business sector, (ii) influencers’ domain of affecting the business, (iii) influencers ’mode of doing business, and (iv) the predictions related to “influencers” business model development. The empirical part provides descriptive statistics of the impact induced within one social network (i.e. Instagram) on the demand for particular products, namely tourist destination. The practical contribution of the paper derives from analyzing of one social network „influencing potential” toward a particular market segment, while the academic contribution presents new insights into dynamics between business and influencers as phenomena.
Ključne riječi (hrvatski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaENTRENOVA - ENTerprise REsearch InNOVAtion
Brojčani podacivol. 6, br. 1, str. 422-429
e-ISSN2706-4735
URN:NBNurn:nbn:hr:124:008374
Datum objave publikacije2020
URL dokumentahttps://hrcak.srce.hr/250969
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-07-17 16:56:04