prikaz prve stranice dokumenta Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
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Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
Economic research - Ekonomska istraživanja, 29 (2016), 1; 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949
Šerić, Maja; Gil Saura, Irene; Garbin Praničević, Daniela

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Šerić, M., Gil Saura, I. i Garbin Praničević, D. (2016). Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries. Economic research - Ekonomska istraživanja, 29. (1), 1091-1108. doi: 10.1080/1331677X.2016.1211949

Šerić, Maja, et al. "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries." Economic research - Ekonomska istraživanja, vol. 29, br. 1, 2016, str. 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949

Šerić, Maja, Irene Gil Saura i Daniela Garbin Praničević. "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries." Economic research - Ekonomska istraživanja 29, br. 1 (2016): 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949

Šerić, M., Gil Saura, I. i Garbin Praničević, D. (2016) 'Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries', Economic research - Ekonomska istraživanja, 29(1), str. 1091-1108. doi: 10.1080/1331677X.2016.1211949

Šerić M, Gil Saura I, Garbin Praničević D. Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries. Economic research - Ekonomska istraživanja [Internet]. 2016. [pristupljeno 25.07.2024.];29(1):1091-1108. doi: 10.1080/1331677X.2016.1211949

M. Šerić, I. Gil Saura i D. Garbin Praničević, "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries", Economic research - Ekonomska istraživanja, vol. 29, br. 1, str. 1091-1108, 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:629949. [Citirano: 25.07.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:124:629949
Podaci o radu
Naslov (engleski)Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
AutorMaja Šerić https://orcid.org/0000-0002-7799-2592
AutorIrene Gil Saura
AutorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
Autorova ustanovaSveučilište u Splitu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Poslovna informatika
Sažetak (engleski)
The goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries – Croatia and Italy. In particular, hotel guests of four- and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed and compared in Croatian and Italian hotels. Secondly, the impact of ICT on communication consistency is tested in both studies. The findings show that the level of customer perceptions of communication consistency is relatively high in both countries, while the perception of technology is moderate. The influence of ICT on communication consistency is also corroborated. The findings of this study have important implications for marketing managers who deal with increasingly demanding consumers in the current digital environment.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEconomic research - Ekonomska istraživanja
Brojčani podacivol. 29, br. 1, str. 1091-1108
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2016.1211949
URN:NBNurn:nbn:hr:124:629949
Datum objave publikacije2016
URL dokumentahttps://hrcak.srce.hr/171790
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-07-23 11:06:16