Zoo Station Bol is located in Bol on the island of Brač. It provides tourist services focused on renting and selling windsurfing equipment and training in the sport. Established in 1997, the company operates in the market during the summer months each year. The efficiency of operations primarily depends on the tourist season and weather conditions, which are crucial for the sport. Given the seasonal nature of the business and the dynamics of the tourist market, the company faces numerous challenges as well as opportunities. An analysis of the general environment reveals several key factors. Natural conditions pose threats due to limited space for expansion, while the ecological impact is minimal thanks to the company's eco-friendly practices, such as equipment recycling. The political and legal environment has a minor impact, while cultural and demographic characteristics positively affect the company. Long-standing traditions and customer loyalty help sustain the business. The analysis of the business environment highlights the importance of suppliers and customers for the company's operations. Suppliers, coming from abroad, provide the equipment, but geographical distance and exchange rate fluctuations can increase costs. Customers, primarily foreigners, are crucial to the business, while nearby competition, though present, does not pose a significant threat due to differences in equipment and service quality. The analysis of stakeholders includes: customers, suppliers, competitors, sponsors, and employees. Friendly relationships among employees positively impact the work atmosphere but may lead to relaxation in job performance. Both domestic and foreign customers are important due to their loyalty and positive recommendations. Suppliers and competitors pose threats due to equipment prices and availability. The analysis of competitive industry structure indicates that the company does not face significant threats from competitors due to the quality of services and equipment offered. Pricing policies of competitors may influence customer choice, but the quality and specificity of Zoo Station Bol’s services help maintain its market share. The analysis and assessment of vulnerability show that the company has limited protection in financial, technological-economic, and economic policy areas. Equipment procurement costs and exchange rate fluctuations present significant challenges, and price adjustments may negatively affect the attractiveness of services to customers. Although Zoo Station Bol successfully manages service and equipment quality, constant changes in the economic and technological environment require careful planning and strategic adaptation. The identification of capability profiles is analyzed through four key dimensions: management, competitive capability, financial capability, and technical-technological capability. The owner takes on all management functions. Through the analysis of competitive capability, the company stands out for its quality of equipment and services but faces higher costs. Financially, the company is stable and successful, but high costs affect service prices. Technically-technologically, the company uses basic technologies, while equipment is regularly renewed to maintain high service quality. In conclusion, Zoo Station Bol successfully balances between challenges and opportunities in a dynamic tourist environment. Given its long-standing experience, service quality, and successful market adaptation, the company has a solid foundation for continuing operations. The company must be aware of and prepared for potential challenges posed by economic and technological factors.