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UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA
U: 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. str. 558-574. urn:nbn:hr:124:773571
Grubišić, Dragana; Prester, Jasna; Podrug, Doris

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Grubišić, D., Prester, J. i Podrug, D. (2023). UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA. 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023) (str. 558-574). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, Dragana, et al. "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA." 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023, str. 558-574. https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, Dragana, Jasna Prester i Doris Podrug. "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA." U 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), 558-574. Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. Citirano 26.11.2024.. https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, D., Prester, J. i Podrug, D. (2023) 'UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA', 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, str. 558-574. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:124:773571 (Datum pristupa: 26.11.2024.)

Grubišić D, Prester J, Podrug D. UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA. 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku; 2023. Str. 558-574. [pristupljeno 26.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:773571

D. Grubišić, J. Prester i D. Podrug, "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA", 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023) Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:773571 [Citirano: 26.11.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:124:773571
Podaci o radu
Naslov (engleski)UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA
AutorDragana Grubišić
AutorJasna Prester
AutorDoris Podrug
Autorova ustanovaSveučilište u Zagrebu
Autorova ustanovaSveučilište u Splitu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The sharing economy is a trend that fundamentally changes the way of life and consumer habits. With its rapid development, sharing economy presents a research challenge while service quality is recognized as a key factor in the sustainable growth of this trend. Therefore, it is not surprising that service quality and customer relations have received considerable research attention. However, sharing economy studies are mostly conducted in the field of accommodation. Transport is less represented in studies, which is why this research aims to focus on that field, in order to contribute new findings, but also to compare the results with the accommodation sector. This paper aims to explore the key factors that influence the perceived service quality and shape users' intentions toward sharing economy services in the transportation sector. The study seeks to understand why people engage in the sharing economy, what motivates customers, how the quality of service can be improved, what predicts behavioral intentions, and why some still resist participating in this trend. The research was conducted through the use of questionnaire data in Croatia and regression analysis was employed to determine the effect of perceived service quality on users' intentions. Perceived service quality was examined through three dimensions: technical, economic, and social. The results indicated that all three dimensions have a positive impact on the use of sharing economy services. Understanding the determinants of service quality that influence users' intentions is critical for service providers who aim to build long-lasting relationships with their customers. Key words: sharing economy, service quality, users' intentions, Croatia
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023)
Brojčani podacistr. 558-574
URN:NBNurn:nbn:hr:124:773571
Datum objave publikacije2023
SkupNaziv: 12th International Scientific Symposium Region, Entrepreneurship, Development
Kratica: RED
Lokacija: Osijek, Hrvatska
Datum početka: 2023-06-15
Datum završetka: 2023-06-16
Vrsta izlaganja: Predavanje
URL dokumentahttps://www.efos.unios.hr/wp-content/uploads/2023/06/RED-2023-Proceedings.pdf
Vrsta resursaTekst
IzdavačEkonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-09-10 16:44:40